+ Listen Intently + We visit your property or site to understand your goals by asking the right questions and listening intently. We study your company's philosophy, immerse ourselves in your community and shop your competition to get to know your prospects and make target market recommendations.
+ Plan Creatively + After listening responsively and doing our research, we get to work fast and build an award-winning marketing strategy to reach your goals. Because our creative team made their careers working for large agencies, schools, REITS, real estate developers, and property management companies, we use our intimate experience across platforms to solidify your brand strategy.
+ Execute Collaboratively + At this point, you see visual mock-ups of your creative package and together, we define and refine everything from signage to curb appeal to amenity names, interiors, and model creative direction, all on theme memory points included. Our team makes your unique marketing strategy come to life through our consortium of creative directors, designers, writers, web developers. Then we pass the baton to our digital media partners to engage your prospective clients. We all work synergistically with your management team to implement these elements and reach your target market.
+ Measure Carefully + We track all leads and in-person traffic to make sure we understand your customers' behavior to optimize your spend and amplify leasing performance so you can maximize revenue for bottom-line results. We also make sure that lead numbers support your sales/leasing goals because if not, we'll accelerate advertising to support leasing velocity.
+ The Result: Sweet Success +
Just one example of the many properties that have experienced just a 6-month lease up after launching their new construction lease-up campaign with Brio at the helm.
CAPEWELL LOFTS | DOWNTOWN HARTFORD | ADAPTIVE REUSE | PREVIOUSLY A HORSESHOE NAIL FACTORY
"My favorite part of the design process is the initial charrette with the developer, architects, interior designer, and management teams where we come together to brainstorm ideas, overcome challenges and let the creative juices flow. Each development is infinitely more inspired and successful having the collaboration of the entire team."