COPPER SQUARE | In Your Element
We were proud to be selected to introduce Bethel, CT's first amenity-driven neighborhood of homes & townhomes to the area. Brio centered our campaign and branding elements around Copper, the elemental cornerstone, and the Square, which frames each visual. We spoke directly to buyers by asking leading questions and giving them the definitive reassurance that a home at Copper Square is their perfect answer.
We drew inspiration—for everything from the name of the neighborhood, to the name of the amenity spaces—from earth, water, air, and of course, metal elements. As our tagline playfully implies, life ‘In your element’ means that whatever your needs, you’ll find the perfect fit with our central location and lifestyle-driven amenities in perfect proportion. Within the signage, clubhouse, and the sales gallery interiors, we carried out the theme with areas such as Club Copper, Elements Pool Deck & Bar, and the Center in the Square outdoor fire pit.
Residents flocked to Copper Square because they enjoy classically inspired architecture designed to fit their modern lifestyle, homes built with integrity at a price within reach, shared spaces for working out and chilling out, opportunities to socialize, and develop a sense of community — all in an incomparably convenient location.
We're ready when you are. Go BRIO. Go BOLD.