BRANDING WITH BRIO
+ Meet Foxtrot Chicago
There is something innately utilitarian and simple about this brand; their purpose and their offerings are crystal clear and the black and white cuts through the clutter of their surroundings. Love their signage, banner, and window cling art.
Their ad agency tells Printmag, “At the heart of the ‘Good Stuff Delivered’ campaign are new, simple yet tongue-in-cheek black and white illustrations inspired by Foxtrot's tightly defined aesthetic, done by Leo Burnett. While these playful graphics have always been Foxtrot's signature, the campaign turns them into larger-than-life expressions to capture the essence of delight that is core to the brand's foundation.